"Positioning" by Ries and Trout: http://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 http://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/00

"Positioning" by Ries and Trout: http://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 http://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/007... It was THE marketing book of the 80s, and it's still extremely relevant today. It's quick read, too.