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I get the purpose of having someone who understands basic coding in the marketing realm, but this is just about a single problem that was solved. By the title,
by USNetizen 11y ago
I get the purpose of having someone who understands basic coding in the marketing realm, but this is just about a single problem that was solved. By the title, I thought it would have more substance about overall efficiencies achieved and such. It was a good article, however, don't get me wrong.
Having worked in marketing firms, this type of thing was a daily hack we all did quite often for dozens, if not hundreds, of clients. It does definitely pay to have coders, competent ones, on staff but they also need a certain problem solving personality to overcome many challenges - a programmer's mind so to speak. Coding can be taught, but problem solving skill and a penchant for curiosity is much harder to ingrain in someone.
- gk1 11y agoMy goal was to illustrate the point with an anecdote. A longer article would have arrived at the same conclusion: Having a marketer who can code saves the company money. As you pointed out, this can be extrapolated further: It pays to have good problem-solvers.
- AznHisoka 11y agoGood luck finding those in the market though. They're like unicorns.
- gk1 11y agoI agree 100%. That's why I can get away with charging more than run-of-the-mill marketers. ;)
- dataminded 11y agoAs a marketer who codes, I think that it is tougher to find organizations that encourage or reward this behavior. I've found that being able to code can isolate me from the rest of the marketing organization and warp perceptions in ways that are not conducive to promotion or new opportunities.
- cblock811 11y agoYeah I expected more substance as well. I guess he's a good marketer for getting us to click that title though ;) That being said I still leave disappointed.