3 ms·
"Cable and satellite TV subscriptions cost just $2 or $3 a month, which makes paying even 50 cents for a movie seem expensive." India's per capita income in 20
by brownbat 11y ago
"Cable and satellite TV subscriptions cost just $2 or $3 a month, which makes paying even 50 cents for a movie seem expensive."
India's per capita income in 2014 was $1,570. In the US it was $55,200.[0]
That's a factor of over 35.
Even if we assumed people spend the same proportions of their wealth on everything (a pretty stupid assumption), then we should expect the average Indian to tolerate maybe a two or four cent fee for a redbox rental.
Even that's inflated though. People spend on needs first, entertainment second. When you're at a certain level of poverty, a higher percentage of your income is devoted to basic essentials, like food and shelter.
According to the BLS, the average American devotes 6% of their annual expenditures to entertainment, mostly to audio-visual equipment. 34% on shelter and 13% on food.[1]
In India, your outside of city center rent is 6700 Rs / month, or around $100 USD / mo. And your cheap restaurant meal is 125 Rs, or $2. $120 USD per month for two meals a day, though you can probably eat more cheaply than even at cheap restaurants, so let's generously slash food to $50 per month. So while the average American can get food and shelter and have half of their money left over, in India we're at $1800 / year in expenses from just food and shelter, already something like 115% of annual income.[2]
Sure, you can bring that down by putting more than one person in an apartment, or separating out outliers living in much worse poverty in India, but you're still not going to have a lot left over for movies.
If you want to make money selling intellectual property to the masses, you have to start by addressing inequality and poverty.
[0] http://data.worldbank.org/indicator/NY.GNP.PCAP.CD/countries http://data.worldbank.org/indicator/NY.GNP.PCAP.CD/countries
[1] http://visualeconomics.creditloan.com/average-american-spends-on-entertainment/ http://visualeconomics.creditloan.com/average-american-spend...
[2] http://www.numbeo.com/cost-of-living/country_result.jsp?country=India http://www.numbeo.com/cost-of-living/country_result.jsp?coun...