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Unroll.me Is Doing Email Marketers a Favor

19 points by shortformblog 11y ago

dexwiz 11y ago
Most marketings have a formula that says X Emails x Y Conversion Rate = Z Profit It's much easier to increase X than it is Y, and turns out that method is pretty effective.
danr4 11y ago
Really useful service! I actually thought about making a service that gives you an email just for newsletters, and lets you manage ONLY subscriptions. I don't think newsletter emails belong in my regular inbox. plug: i have unlist.me domain if anyone's interested in buying
- pavel_lishin 11y ago
  At least gmail makes it fairly easy to deal with this - just sign up for newsletters with your.email+newsletters@gmail.com, and set up a filter to keep those things out of your inbox. You can also go the extra mile - as I did - and set up a catch-all domain and register for each service with an individual email, so that when you suddenly notice an uptick in offers to enlarge your genitalia, you'll know exactly who sold you out.
newscracker 11y ago
Slightly off topic for this post. The features of unroll.me look appealing, and would save a lot of time and frustration for many people. But what is unroll.me's business model? I don't see any pricing mentioned on the site. I presume this is one more service that's "free" to gain a good customer base. Considering that unroll.me was bought by Slice (slice.com) a year ago, which is related to tracking stuff you buy online and is in turn owned by Rakuten, this looks like a web of services that can gain a lot from your use of them. Most (not all) email subscriptions are a result of financial transactions like purchases. I value my privacy, and even though I know that providers like Gmail or Yahoo or Microsoft use automated systems to read my mails with such transactions, I'm just limited to trusting them (and their employees and their policies). By giving access to other companies to my mailbox with valuable information, I would just be increasing my exposure further. When companies start providing services "for free" in exchange for access to your personal information, habits and actions, it always looks very uncomfortable.
- GeoffreyP 11y ago
  Occasionally there's a single ad in a summary email.
pavel_lishin 11y ago
> The problem is, most marketers don’t think of their content this way—they see email as the easy way out, the cheap source for constant clicks. > To put it simply: Unroll.me isn’t the problem, disengaged readers are. The problem is the mounds of garbage that marketers try to inundate us with. Disengaged readers are merely the symptom.

19 points by shortformblog 11y ago

Most marketings have a formula that says X Emails x Y Conversion Rate = Z Profit It's much easier to increase X than it is Y, and turns out that method is pretty effective.

danr4 11y ago

Really useful service! I actually thought about making a service that gives you an email just for newsletters, and lets you manage ONLY subscriptions. I don't think newsletter emails belong in my regular inbox. plug: i have unlist.me domain if anyone's interested in buying

pavel_lishin 11y ago
At least gmail makes it fairly easy to deal with this - just sign up for newsletters with your.email+newsletters@gmail.com, and set up a filter to keep those things out of your inbox. You can also go the extra mile - as I did - and set up a catch-all domain and register for each service with an individual email, so that when you suddenly notice an uptick in offers to enlarge your genitalia, you'll know exactly who sold you out.

newscracker 11y ago

Slightly off topic for this post. The features of unroll.me look appealing, and would save a lot of time and frustration for many people. But what is unroll.me's business model? I don't see any pricing mentioned on the site. I presume this is one more service that's "free" to gain a good customer base. Considering that unroll.me was bought by Slice (slice.com) a year ago, which is related to tracking stuff you buy online and is in turn owned by Rakuten, this looks like a web of services that can gain a lot from your use of them. Most (not all) email subscriptions are a result of financial transactions like purchases. I value my privacy, and even though I know that providers like Gmail or Yahoo or Microsoft use automated systems to read my mails with such transactions, I'm just limited to trusting them (and their employees and their policies). By giving access to other companies to my mailbox with valuable information, I would just be increasing my exposure further. When companies start providing services "for free" in exchange for access to your personal information, habits and actions, it always looks very uncomfortable.

GeoffreyP 11y ago
Occasionally there's a single ad in a summary email.

pavel_lishin 11y ago

> The problem is, most marketers don’t think of their content this way—they see email as the easy way out, the cheap source for constant clicks. > To put it simply: Unroll.me isn’t the problem, disengaged readers are. The problem is the mounds of garbage that marketers try to inundate us with. Disengaged readers are merely the symptom.