This is just an all around terrible article. The fact that they cite the claim that women are paid 79% of what men make (a statistic which is only true when yo

This is just an all around terrible article. The fact that they cite the claim that women are paid 79% of what men make (a statistic which is only true when you don't account for other important factors such as occupation, experience, and hours worked), tells you about all you need to know about how serious they take their statistics. Beyond that, anyone who has ever worked in sales can tell you there are huge differences in buying behavior between men and women. Of course, I'm being overly general here, but men and women simply value different things. My wife looks for shampoo and carefully evaluates the scent, the brand, and any special additives that might make her hair more silky/shiny/etc. She's willing to pay a premium for the right combination of features she desires. I look for the cheapest price and could care less what the shampoo claims to do. Same thing with salons. My wife wants to be pampered, have a wonderful experience, and values working with the same stylist on a long-term basis. I don't mind being pampered, but if it costs me more than $30, I'd rather go watch ESPN while some new cosmetology grad cuts my hair for $19. My wife gets much more value out of salon services -- so they can charge her a premium. They also seem to assume some gender neutral products are "male" products when it's unclear why that would be the case. Both boys and girls like the color red. Why is a red scooter a boy's scooter? Since many people like red, you can get your unit cost down with generic high volume products (though, I also believe Target when they say this was a glitch in their system). You start making modified products that clearly appeal to a more niche market and it's reasonable to assume you might pay a premium. Lastly, if this was actually some big conspiracy against women, why does the ruthless financial industry seem to behave so much better than these alleged conspirators? My wife sure gets a much better deal on life and auto insurance than I do...