Before we all get too excited, here is a real-world review of Volvo Life Paint - https://www.youtube.com/watch?v=qpzxGx76VQQ https://www.youtube.com/watch?v=qpz

Before we all get too excited, here is a real-world review of Volvo Life Paint - https://www.youtube.com/watch?v=qpzxGx76VQQ https://www.youtube.com/watch?v=qpzxGx76VQQ I read about the stuff when it came out, and was reminded of a similar concept: "anti-paparazzi clothing" made with similarly reflective material https://www.betabrand.com/mens-reflective-flashback-hoodie-jacket.html https://www.betabrand.com/mens-reflective-flashback-hoodie-j... The problem with both of these is that CAMERAS with FLASHES do an exceptionally good job of exaggerating the effect. So in the real world it will never be as bright.