This is one of those things that can start in a small country that happened to have relatively rational politicians and at the time, two car manufacturers - Vol

This is one of those things that can start in a small country that happened to have relatively rational politicians and at the time, two car manufacturers - Volvo and Saab. And they all managed to work together towards a common goal. Saab Automobile is no more (sort of), but Volvo appears to be in a renaissance now that it's Chinese-owned (Geely) rather than American-owned (Ford). Ford sold Volvo to Geely in 2010, and since then Volvo has been working on their own platforms, first shipped in the new XC90. (https://en.wikipedia.org/wiki/Volvo_Scalable_Product_Platform https://en.wikipedia.org/wiki/Volvo_Scalable_Product_Platfor... More reading: http://www.nytimes.com/2014/05/13/nyregion/de-blasio-looks-toward-sweden-for-road-safety.html?_r=0 http://www.nytimes.com/2014/05/13/nyregion/de-blasio-looks-t... "The result has been a sort of social contract between state and citizen: If residents follow the most basic traffic laws, engineers can design roads to guard against all fatalities." "'Design around the human as we are,' said Claes Tingvall, the director of traffic safety at the Swedish Transport Administration and a godfather of the Vision Zero plan." https://legacy.tispol.org/interview-room/written-interviews/professor-claes-tingvall-discusses-thinking-behind-vision-zero-tis https://legacy.tispol.org/interview-room/written-interviews/... (In-depth interview with Claes Tingvall.)