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I absolutely dislike techcrunch, but the idea that they somehow took advantage of this situation and put up that ad it ludicrous. I can tell you from experience

by pavs 17y ago

I absolutely dislike techcrunch, but the idea that they somehow took advantage of this situation and put up that ad it ludicrous. I can tell you from experience that interstitial ads are not done on the spot out of no where. They are high paying ad campaigns that is negotiated well in advance with (usually) only a single type of product/services. I don't visit techcrunch often (its actually hard-coded banned in my hosts file), but I can bet it was planned couple of days in advance for this weeks apple announcement, or if it is the unlikely scenario that it happened the same day that they were hacked; it was merely a coincidence. You just don't wake up one day and put up an interstitial ad in high traffic site.

aresant 17y ago
I have to disagree that this is out of the realm of possibility - TechCrunch's ad team is very creative and moves fast, and their inventory is IN DEMAND! They sold ads written on a WHITEBOARD shown on their streaming office cam for goodness sake. Nearly every modern ad serving platform allows for interstitials, so this is within the realm of imagination. But he didn't, so my crackpot theory is out the window. http://www.beet.tv/2009/05/techcrunch-selling-ads-for-its-live-office-feed-and-beettv-is-is-the-launch-sponsor.html http://www.beet.tv/2009/05/techcrunch-selling-ads-for-its-li...
- pavs 17y ago
  Interstitials ads are not the same thing as whiteboard ads. Like I said you just don't wake up one day and put them up within 24-48 hours. Your theory is still a crackpot theory even if someone from TC didn't point it out. I doubt you have any IRL experience in selling online ad inventory. Yes almost _all_ popular adservers allow interstitials, doesn't mean you see them all the time. Why? Because high paying inventory are only available in certain time of the year. Including, high-profile product launch and holiday shopping season.
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by pavs 17y ago

aresant 17y ago

I have to disagree that this is out of the realm of possibility - TechCrunch's ad team is very creative and moves fast, and their inventory is IN DEMAND! They sold ads written on a WHITEBOARD shown on their streaming office cam for goodness sake. Nearly every modern ad serving platform allows for interstitials, so this is within the realm of imagination. But he didn't, so my crackpot theory is out the window. http://www.beet.tv/2009/05/techcrunch-selling-ads-for-its-live-office-feed-and-beettv-is-is-the-launch-sponsor.html http://www.beet.tv/2009/05/techcrunch-selling-ads-for-its-li...

pavs 17y ago
Interstitials ads are not the same thing as whiteboard ads. Like I said you just don't wake up one day and put them up within 24-48 hours. Your theory is still a crackpot theory even if someone from TC didn't point it out. I doubt you have any IRL experience in selling online ad inventory. Yes almost _all_ popular adservers allow interstitials, doesn't mean you see them all the time. Why? Because high paying inventory are only available in certain time of the year. Including, high-profile product launch and holiday shopping season.

deleted 17y ago

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