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The ad blocking war is going to go hot. 1) Ad blocker usage doubles on the desktop in Western Europe and the US by the end of the year. 2) Websites locking ou
by lewiscollard 11y ago
The ad blocking war is going to go hot.
1) Ad blocker usage doubles on the desktop in Western Europe and the US by the end of the year.
2) Websites locking out users of ad blockers becomes routine, rather than exceptional.
3) There will be at least one successful legislative attempt to outlaw ad blocking, in Europe.
4) Long shot: Apple ships a minor (+0.1) update to iOS with ad blocking enabled by default. (Blackberry might do the same, but it would not be as consequential as Apple doing it.)
Bookmark so you can all laugh at how wrong I was!
- dd9990 11y ago3) Why Europe? The US and Australia have more powerful copyright and publishing lobbies and far worse laws as a result. Adblock Plus has already successfully defended itself from publishers in court in Germany.
- lewiscollard 11y agoI think the pro-user lobby (EFF, Wikimedia Foundation, Internet Archive and others) is strong and organised enough in the US that I don't think such a law would be politically possible today. No individual European country has an equally effective equivalent that I know of. I hadn't considered Australia, but you are right, that would be a good candidate as well.
- buro9 11y agoAs an addendum to this, things caught in the cross-fire will be hurt. 1) Analytics will move back to the server, either with proxies providing log processing or new tools to provide log processing. 2) Google Analytics will react to this by providing/supporting plug-ins for most major CMS and web app software for server-side reporting