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This was a fascinating read, but I couldn't help but wonder: Why was this posted on moz.com? Who is the target audience for this story? What's the tl;dr? I
by crabasa 11y ago
This was a fascinating read, but I couldn't help but wonder:
Why was this posted on moz.com?
Who is the target audience for this story?
What's the tl;dr?
I empathized with Rand's struggle to square his selfish/quirky desires with what was good for the company, but those questions above made me wonder: how does this blog post help Moz?
- drumdance 11y agoHe's always posted stuff like this on Moz, from the very beginning.
- apalmer 11y agoI think thats kind of the point though... Posting whatever you want on Moz when your the founder and CEO is one thing. Posting such indepth material that casts a not necessarily positive light when you have been removed from control (perhaps by your own hand) is another... I am imagining that these kind of heartfelt posts draw more attention to the marketing firm with such impact that the current CEO thinks its worth dealing with the negatives...
- drumdance 11y agoMaybe, I don't know enough to say. But radical transparency has always been part of their brand. Here's one he wrote a few years ago about their Series B. It was so comprehensive that TechCrunch just linked to the post instead of trying to dig up more info behind the scenes. https://moz.com/blog/mozs-18-million-venture-financing-our-story-metrics-and-future https://moz.com/blog/mozs-18-million-venture-financing-our-s...
- crabasa 11y agoBut wasn't this entire post about recognizing that he can't just do things the way he always has? That what works for Rand doesn't always work for everyone else at Moz? I felt like this post was filled with mixed emotions and messages and if I worked at Moz I might not know what to make of it.
- drumdance 11y agoI imagine if he can't do this, he'll hear about if from the board or CEO or other employees.
- x0x0 11y agomoz specializes in inbound marketing. Guess what we are sitting here discussing?
- crabasa 11y agoNot inbound marketing. And I'd be curious to see how this post (assuming it is a form of content marketing) converts into new users for Moz products. You could probably get through the entire post and not even be sure of what Moz does.
- x0x0 11y agoI meant moz: we're discussing Rand and Moz. And sometimes it's enough to have a bunch of interested parties linking to your content.
- randycupertino 11y agoHe seems like such a whiner. In the article he talks about how his dad always told him he had "high potential, low achievement." This whole blog post comes off as sour grapes. Also, how exactly are we supposed to feel bad for him? Poor Rand, he was ousted and now he has to travel the world with his wife going to cushy speaking gigs while doing no real work.
- dennisgorelik 11y agoYou are not supposed to feel bad for Rand - he went through his depression and now he is OK. You are supposed to learn from his experience, and Rand's openness gives us that learning opportunity.
- AznHisoka 11y agoYes, and maybe, just maybe a few years down the line, who knows? Your startup, or your boss, or even a friend tells you "Hey, we're looking to subscribe to an inbound marketing platform. Got any suggestions. We're down to Moz vs Hubspot vs Marketo." You'll say... "Hmm I haven't heard of the last 2, but heard a lot about Moz."