Such sites do not facilitate elaborate, modular hierarchies: "' . . .if a society does increase significantly in size, and if at the same time it remains unifi

Such sites do not facilitate elaborate, modular hierarchies: "' . . .if a society does increase significantly in size, and if at the same time it remains unified and integrated, it must elaborate its organization.' A common reaction to this scale-complexity relationship has been to account for increasing complexity of social organization through population growth." http://eclectic.ss.uci.edu/~drwhite/ISCOM/GAJ1-17.pdf http://eclectic.ss.uci.edu/~drwhite/ISCOM/GAJ1-17.pdf The future successes in social networking will come from people who leverage social science and not just computer science.