Distribution is a big reason. Distribution hasn't become a protocol and won't for the foreseeable future. Medium shows folks really want to be heard above all e

Distribution is a big reason. Distribution hasn't become a protocol and won't for the foreseeable future. Medium shows folks really want to be heard above all else and will trade a lot for distribution. Google and Seo was a good hope but Seo takes a long time. A good medium post can get blown up in a day.