> Certainly not rural children Funnily enough, having worked for a while on projects in rural Maharashtra, the children are the path to information for those v

> Certainly not rural children Funnily enough, having worked for a while on projects in rural Maharashtra, the children are the path to information for those villages - they're the ones who can read and write and know the prices and share information upwards to the adults. (the conclusion being, back then, that one should market to children...)