I think his word usage when describing any venture he is involved in is generally hyperbolic and a legal term called puffery: In law, puffery is a promotional

I think his word usage when describing any venture he is involved in is generally hyperbolic and a legal term called puffery: In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no "reasonable person" would take literally. Puffery serves to "puff up" an exaggerated image of what is being described and is especially featured in testimonials.