4 ms·

Jobs has got to be pissed.

pmjordan 17y ago
Yeah, that's presumably the last time McGraw-Hill get to do any pre-release deals with Apple. It's not clear to me how that stunt is a net gain to them.
- johnrob 17y ago
  If e-readers are really going mainstream, McGraw-Hill will have a whole lot more to worry about than a sour relationship with Apple.
  - jws 17y ago
    On the contrary. The text book industry views 2nd hand text books as theft. Currently they do everything in their power to devalue 2nd hand sales, such as pointlessly churning the edition every year or two or even integrating course notes and syllabus for a specific professor. Once they go to e-readers there will be no 2nd hand sales and they can stop wasting resources on pointless editing and profit skyrockets! Until MIT OpenCourseWare puts them all out of business. Good riddance.
    - llimllib 17y ago
      How does OCW do anything but increase textbook demand?
    - Groxx 17y ago
      On the contrary. The text book industry views 2nd hand text books as theft. Legitimately so, effectively. 2nd-hand sales net them nothing. That said, it frees up more money for the person who was the early-adopter, who is more likely to buy more of the same, but that's not money "in their hands". That said, making new versions each year is effectively stealing from students who are already strapped for cash. I'd argue that's less ethical than any stretch involving 2nd-hand sales. If they'd put out good books, students would keep them (I keep my good ones), and encourage others to buy them, increasing their sales. * gasp * unthinkable!
MrFoof 17y ago
Back in 2000 when ATI leaked information about a product, Apple promptly switched from ATI to nVidia GPUs for iMacs and Power Macs. Jobs is not one to scorn. I can't imagine the reaction.
petercooper 17y ago
As pissed as he was at all the other "leaked" rumors and quotes that led to Apple filing lawsuits and firing a bunch of people? Nah. It's most likely a controlled leak. It's the day before the launch after all and a little "bit" on a news channel at the end of launch eve is only going to do the eventually launch good.
rykov 17y ago
Based on how blatant these "leaks" are getting, I'd say that Apple PR cooked this leeway into the NDA to elevate buzz. Another example from 24 director of photography: http://twitter.com/rodneykiwi/status/8243364709 http://twitter.com/rodneykiwi/status/8243364709 Everyone is saying "it's awesome - we are on board" but not much beyond that.
- JunkDNA 17y ago
  I'm with you on this. None of these "leaks" actually have any information that hasn't been well-established by other sources who are outside of the NDA. In fact, Apple as much confirmed all these details themselves when they allowed the device to run with an internet connection earlier in the week and that analytics company (I'm forgetting the name) started seeing a 10-inch iPhone OS 3.1 device. That was no accident. Neither is this.

Yeah, that's presumably the last time McGraw-Hill get to do any pre-release deals with Apple. It's not clear to me how that stunt is a net gain to them.

johnrob 17y ago
If e-readers are really going mainstream, McGraw-Hill will have a whole lot more to worry about than a sour relationship with Apple.
- jws 17y ago
  On the contrary. The text book industry views 2nd hand text books as theft. Currently they do everything in their power to devalue 2nd hand sales, such as pointlessly churning the edition every year or two or even integrating course notes and syllabus for a specific professor. Once they go to e-readers there will be no 2nd hand sales and they can stop wasting resources on pointless editing and profit skyrockets! Until MIT OpenCourseWare puts them all out of business. Good riddance.
  - llimllib 17y ago
    How does OCW do anything but increase textbook demand?
  - Groxx 17y ago
    On the contrary. The text book industry views 2nd hand text books as theft. Legitimately so, effectively. 2nd-hand sales net them nothing. That said, it frees up more money for the person who was the early-adopter, who is more likely to buy more of the same, but that's not money "in their hands". That said, making new versions each year is effectively stealing from students who are already strapped for cash. I'd argue that's less ethical than any stretch involving 2nd-hand sales. If they'd put out good books, students would keep them (I keep my good ones), and encourage others to buy them, increasing their sales. * gasp * unthinkable!

MrFoof 17y ago

Back in 2000 when ATI leaked information about a product, Apple promptly switched from ATI to nVidia GPUs for iMacs and Power Macs. Jobs is not one to scorn. I can't imagine the reaction.

petercooper 17y ago

As pissed as he was at all the other "leaked" rumors and quotes that led to Apple filing lawsuits and firing a bunch of people? Nah. It's most likely a controlled leak. It's the day before the launch after all and a little "bit" on a news channel at the end of launch eve is only going to do the eventually launch good.

rykov 17y ago

Based on how blatant these "leaks" are getting, I'd say that Apple PR cooked this leeway into the NDA to elevate buzz. Another example from 24 director of photography: http://twitter.com/rodneykiwi/status/8243364709 http://twitter.com/rodneykiwi/status/8243364709 Everyone is saying "it's awesome - we are on board" but not much beyond that.

JunkDNA 17y ago
I'm with you on this. None of these "leaks" actually have any information that hasn't been well-established by other sources who are outside of the NDA. In fact, Apple as much confirmed all these details themselves when they allowed the device to run with an internet connection earlier in the week and that analytics company (I'm forgetting the name) started seeing a 10-inch iPhone OS 3.1 device. That was no accident. Neither is this.