Take into account that traffic fell from 2.2 Million to 1.5 Million unique users in the 3 months that that paywall has been up. So out of the 700,000 uniques t

Take into account that traffic fell from 2.2 Million to 1.5 Million unique users in the 3 months that that paywall has been up. So out of the 700,000 uniques that stopped reading, they only converted 35 to paying.