Branding the company as the coolest out there is arguably just as important as the technology itself. While it' not technically that difficult to create that d

Branding the company as the coolest out there is arguably just as important as the technology itself. While it' not technically that difficult to create that demonstration, it's still fantastically fun to watch. Musk and Tesla continue to nail it on the Cool Factor. It's very much in line with Apple's branding strategy - http://blog.erratasec.com/2015/12/tesla-is-copying-apples-business-model.html#.VmGBZHo8KrV http://blog.erratasec.com/2015/12/tesla-is-copying-apples-bu...