This is "sell a lifestyle / experience" model like Starbucks and to some degree Apple. A model, although very successful, I abhor. It purports that you can "bu

This is "sell a lifestyle / experience" model like Starbucks and to some degree Apple. A model, although very successful, I abhor. It purports that you can "buy" happiness. It targets those so affluent and/or so bored that mere ownership of things is no longer enough to make them feel special.