> Consumers don't care, until some listicle website or advertising firm points out that Amazon/Apple short you on your mp3s by not even offering 128kbps all the

> Consumers don't care, until some listicle website or advertising firm points out that Amazon/Apple short you on your mp3s by not even offering 128kbps all the way through. A 128kbps threshold is a holdover from the days of MP3s, WinAMP, ripping your CDs, and technically-savvy early adopter consumers. The average consumer is content to stream and doesn't know or care about bitrate, and the phrase "not even 128kbps" would be meaningless most readers.