We figured this out a long time ago with "body wash". I was always a bar-of-soap kind of guy and when I was sent out to purchase toiletries for the family, I d

We figured this out a long time ago with "body wash". I was always a bar-of-soap kind of guy and when I was sent out to purchase toiletries for the family, I did a quick price comparison and made an "executive decision". I purchased 8 Axe branded body washes for $2.00 total (combined coupons and store specials). I was able to find several scents that appeared to be neutral to floral (discovered all of them were way more floral than I would have ever expected for a men's product). She freaked out (as I was expecting; I wasn't being naive or anything), but after a few showers she not only stopped complaining but agreed that they were of equal quality and some smelled better than the Dove or Suave products she preferred. I generally do all of the toiletry shopping in the house and I keep an eye on coupons and store specials -- I have never found as solid of discounts on products branded for women than I find on men. The body wash thing is always the biggest gap -- probably because a lot of men don't use body wash so they either need to give men an extra incentive to try them or deeply discount them to sell them at all. Shaving cream and hair conditioner are the second worst offenders from my limited research and led to the discovery that shave cream is a redundant product. My wife used to buy a $30 "premium feminine shaving gel" (for cough sensitive shaving needs). I tried it once when I ran out of the white bubbly stuff and happened to do so just after washing my hair. I realized that outside of the color, it was nearly identical to a store brand hair conditioner that we shared (and bought in a bottle 20 times larger for $9.00). So the next time we tried just using the conditioner -- it was a massive improvement over the best shaving cream I've ever used (though, to clarify, I am a shower shaver, and I have no idea how well it cleans up with a sink shave). Instead of a $1.50-$3.00 shaving cream bottle that lasts 5-6 shaves (or a $30.00 one) we use our bulk conditioner that lasts about six months between the two of us.