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Ask HN: What formula do you use for calculating subscriber churn?
It seems that everyone I ask uses a different formula for calculating Churn. Most people seem to use back of a napkin calculations like (total customers lost/average active customers during the month*100). Is this the SAAS industry standard? What do you use?
- peripatetic 17y agoI don't know the convention, but the most accurate would be the rate of decay on the installed base.
- xal 17y agowhat would be the formula for that?