Assuming that, as implied, most of these goods are purely substitutable with no physical difference but in "gender-specific packaging," then one could actually

Assuming that, as implied, most of these goods are purely substitutable with no physical difference but in "gender-specific packaging," then one could actually interpret this as the capitalists (inadvertently or not) pushing consumers towards deconstructing traditional gender roles through their mark-up pricing. We can thus observe the profit motive serving a positive social function, though YMMV depending on ideological preconceptions.