I'm not a SpaceX fan boy, and I am happy Blue Origin is contributing to this space too. However; going straight up and then coming back down is no major challen

I'm not a SpaceX fan boy, and I am happy Blue Origin is contributing to this space too. However; going straight up and then coming back down is no major challenge. It doesn't impart anything extra to the test. The novel and hard part is the landing. It's quite a shame that Bezos (and Musk, I guess) felt he had to treat it like a competition when actually both are doing cool and hard things. That said; SpaceX are clearly some way ahead, in that they (rightly) focused on getting stuff to space whilst heading toward the landing tech.