From the landing page I have no idea what the site is about, so I click 'About'... and I still have no idea. From the <title> tag I can see this isn't somethin

From the landing page I have no idea what the site is about, so I click 'About'... and I still have no idea. From the <title> tag I can see this isn't something for which I am the target audience. Seems odd to not have that somewhere on the page.