But that type of network effect is easily undermined by a service that offers cheaper fares. I saw this happen first-hand in India where Ola cabs, which was bei

But that type of network effect is easily undermined by a service that offers cheaper fares. I saw this happen first-hand in India where Ola cabs, which was being used by almost everyone, quickly started losing users to Uber once Uber started their massive discounts and promotion series in India.