I think it's really unfocused. It does talk about (perceived) shortcomings of the iPhone, but then it goes on to talk about complementing the iPhone instead of

I think it's really unfocused. It does talk about (perceived) shortcomings of the iPhone, but then it goes on to talk about complementing the iPhone instead of competing with it. But even if it actually were about beating the iPhone, my question stands. It's an extremely popular product with very high customer satisfaction ratings. We as consumers should be so lucky to have an analogue in other market sectors. If only, say, cars had the same problem. Or televisions, or shoes, or or or...