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That was pretty much the Yammer sales strategy, as I observed it. Infiltrate the customer by making it free and easy to sign up an organization, build a user b

by douche 11y ago

That was pretty much the Yammer sales strategy, as I observed it. Infiltrate the customer by making it free and easy to sign up an organization, build a user base organically, without having to involve those controlling the purse-strings. Eventually, there's enough people using it that compliance and security becomes an issue, and the business sort of has to pay for the enterprise support to CYA.

troels 11y ago
Credit where credit due - I think Basecamp were one of the early ones to perfect this strategy.
- DenisM 11y ago
  It's an old hat trick. VP of MS SQL Server was telling the same story about MSSQL around 1999 at a division meeting. For on-premises products it's even more sticky.