This is counter-productive for FB in the long run. When zero-rating hollows out net neutrality, what stops WeChat from teaming up with an ISP to undermine Whats

This is counter-productive for FB in the long run. When zero-rating hollows out net neutrality, what stops WeChat from teaming up with an ISP to undermine WhatsApp and Messenger? Imagine if MySpace had struck deals with network operators all over the world to be available without data charges and called it philanthropy.