I'm wondering, isn't this going to put lots of current miners out of business, as their return-on-watt used to mine bitcoins is severely cut? Doesn't this risk

I'm wondering, isn't this going to put lots of current miners out of business, as their return-on-watt used to mine bitcoins is severely cut? Doesn't this risk to make BitFury even more dominant in hashing power, until somebody else can get comparable economies of scale?