He's referring to the Medium post from earlier this week: How Product Hunt really works by Ben Wheeler https://medium.com/@benjiwheeler/how-product-hunt-really

He's referring to the Medium post from earlier this week: How Product Hunt really works by Ben Wheeler https://medium.com/@benjiwheeler/how-product-hunt-really-works-d8fdcda1da74#.qbcdbg1wj https://medium.com/@benjiwheeler/how-product-hunt-really-wor... I have another post in the comments here that explains the context a bit more as well.