Was it just me, or is the tone of this article really off-putting? It seems like the author is praising how Yelp did everything right and all their past decisio

Was it just me, or is the tone of this article really off-putting? It seems like the author is praising how Yelp did everything right and all their past decisions are Just Great. There's no mention of any missteps the company made. The reality is that startups make mistakes, and Yelp is not an exception. It's like the author is telling a rosy story of the company past and omitting all the bad parts. Jeremy Stoppelman, the co-founder of Yelp, has a much more modest story of why they started Yelp Elite. "[W]e had at the time one marketing person who was like, ”Maybe we should meet some of our users that are addicted Yelpers now. . . . They’re in San Francisco; we’re in San Francisco, it can’t be that hard to meet up.” And I thought, ”That’s a great idea, let’s look these people in the eye.” . . . We had this first meeting; it was this really social bunch that came out and met up with us for drinks, and we’re like, ”Wow, this is really interesting.” [The meetings] sort of spun out of that. We did our major event [at] Armani Café. It was really successful. People had a great time. . . . So it just seemed like, ”Hey this really fits and makes a ton of sense, so let’s just keep doing it.” And so we kept doing it, and it got bigger and bigger and now [we’re] a little notorious for it." (Quote sourced from the 2011 HBS case study on Yelp)