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I would suggest that Amazon's great execution is actually the result of continuous experimentation and the accumulation of many thousands of "small ideas." The

I would suggest that Amazon's great execution is actually the result of continuous experimentation and the accumulation of many thousands of "small ideas." The evolution of their website is famously driven by continuous A/B testing. And I think the S3/EC2 combo may evolve into something quite novel.

mixmax 19y ago
Since A/B testing wasn't invented by Amazon it has got nothing to do with ideas. But it does have everything to do with execution.