Higher Ed in the US has long been a luxury good, where price is no object. Or rather, there is a correlation between price and demand. Or at least, sticker pric

Higher Ed in the US has long been a luxury good, where price is no object. Or rather, there is a correlation between price and demand. Or at least, sticker price and demand -- institutions discriminate between customers by offering scholarships and need-based aid to maximize income, and to maintain a high sticker price.