While he's misusing the word there's still value in the things that he's reporting. What the article talks about is how there is a benefit both from focused th

While he's misusing the word there's still value in the things that he's reporting. What the article talks about is how there is a benefit both from focused thought, and involuntary thought. There has a growing trend towards trying to avoid 'wasteful' thought and on focusing attention on task, but that there's evidence and a counter trend showing that letting your mind do things without conscious direction is also beneficial. I think it's definitely ironic that he's using the term mindfulness in the way that he does, but it's just a word. The concept that he's explaining is something that people who have actually practiced mindfulness have already learned. Despite the fact that he's using the wrong words, I think it's a net gain for people to become more aware and comfortable with the things that our minds and bodies do without a conscious directive, and to learn to trust that they have value.