I saw The Force Awakens at Alamo Drafthouse and they had little montages of some of the marketing and merchandising that went on throughout the original trilogy

I saw The Force Awakens at Alamo Drafthouse and they had little montages of some of the marketing and merchandising that went on throughout the original trilogy. Toys, breakfast cereals, even a C3-PO and RS-D2 anti-smoking commercial. Space Balls even made fun of it! Anyone who thinks Star Wars wasn't super-monetized on Day One isn't old enough to remember it.