3 ms·
The things Disney are buying were always controlled, monetized and branded. Lucasfilm, Pixar and Marvel were not little community driven charities.
by gilgoomesh 11y ago
The things Disney are buying were always controlled, monetized and branded. Lucasfilm, Pixar and Marvel were not little community driven charities.
- caseysoftware 11y agoI saw The Force Awakens at Alamo Drafthouse and they had little montages of some of the marketing and merchandising that went on throughout the original trilogy. Toys, breakfast cereals, even a C3-PO and RS-D2 anti-smoking commercial. Space Balls even made fun of it! Anyone who thinks Star Wars wasn't super-monetized on Day One isn't old enough to remember it.
- wavefunction 11y agoStar Wars invented and perfected the tie-in. That was George Lucas' real and major contribution to movies as a business.