Isn't that obvious? The $13 price point set up the situation for a corporate raider to take over and drastically change the price. If the price point had been h

Isn't that obvious? The $13 price point set up the situation for a corporate raider to take over and drastically change the price. If the price point had been higher, the company would have been more valuable and less susceptible to a takeover. Unintended consequences are a bitch.