I think a lot of the commentators here are missing his point. Namely, that he started Alma because he loved cooking, and that before being named the "Best New R

I think a lot of the commentators here are missing his point. Namely, that he started Alma because he loved cooking, and that before being named the "Best New Restaurant in America," he enjoyed cooking for other people, but afterwards all the wannabe critics ruined his experience. So negative Yelp reviews aren't helpful if he didn't plan on becoming a world-famous restauranteur, but just wanted to run a small, local restaurant. In other words, in a world where Alma never won this accolade, he, his early customers, and all the negative Yelp reviewers would all have been happier (because they wouldn't have known or cared about Alma being overrated).