tl;dr: there is no onboarding magic. It's "product simplicity". So if Atlassian’s onboarding experience leaves a lot to be desired, how is it that they have sc

tl;dr: there is no onboarding magic. It's "product simplicity". So if Atlassian’s onboarding experience leaves a lot to be desired, how is it that they have scaled to $320M in recurring revenue with no sales team? How is the company only spending 12-21% of revenue on sales and marketing while other SaaS businesses are spending 50-100%? Product simplicity.