According to the DallasFood article, it looks like these guys have been saying so many lies and this can be classified as a false advertisement - which is puni

According to the DallasFood article, it looks like these guys have been saying so many lies and this can be classified as a false advertisement - which is punishable by law, no? What if all who's unhappy with Mast Bros simply go and sue them? or complain to the authorities at least