There is an element of self-sacrifice implied by beauty regimes -- sacrifice of time, of health, of wealth. Perhaps this is a critical function of beauty regime

There is an element of self-sacrifice implied by beauty regimes -- sacrifice of time, of health, of wealth. Perhaps this is a critical function of beauty regimes -- it allows them to function as a display behavior: as a means of demonstrating discipline and self-control and as a way to demonstrate deliberate and purposeful adoption of certain values.