Yes exactly. You want people to take ownership of their work. To put their personal and professional pride into the work. Simply, you do this by involving peopl

Yes exactly. You want people to take ownership of their work. To put their personal and professional pride into the work. Simply, you do this by involving people in the decisions on how to do the work. Then they are doing what they decided to do. It's theirs. Open a discussion. Take input. Play Socrates. Steer the discussion when it goes of track, but make sure that people still feel in control. That they have control, and that they matter. People want meaning and purpose most of all. This may sound Machiavellian, but people can be lured and persuaded into doing something they otherwise wouldn't, but they have to feel they made the choice themselves.