It seems to me that the new name might be a bit too generic, and will cause Internet-related issues of its own. "Canada's history" has 11 million hits on Googl

It seems to me that the new name might be a bit too generic, and will cause Internet-related issues of its own. "Canada's history" has 11 million hits on Google already- it won't be easy to make their magazine findable. Admittedly, though, they didn't have a top spot on Google for the only-slightly-less-generic name "The Beaver," either, so maybe it's not a huge deal.