It's a different mode of attention. You're optimizing for consuming lots of information in a short amount of time. But design that optimizes for depth of engag

It's a different mode of attention. You're optimizing for consuming lots of information in a short amount of time. But design that optimizes for depth of engagement almost always performs better on metrics that ultimately matter. I'm not saying YCGifts is an outstanding example of this, but to pan the design of the site (and all large font, lots of whitespace designs in general) because it's not optimized for your scan-and-pan method of consumption is shortsighted.