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I strongly disagree. While I'm usually also one to rail against extraneous whitespace, I think it's important to consider the purpose of the list. For example,
by adevine 11y ago
I strongly disagree. While I'm usually also one to rail against extraneous whitespace, I think it's important to consider the purpose of the list.
For example, if I'm searching for a contact in a contact list, I want as little whitespace as possible, because I want to be able to quickly scroll to an individual item very quickly. This is really a "searching for one item in a list" use case.
In this example, 99% of users won't be looking for any one specific thing. The whole point of the site is to show new stuff you aren't aware of. In that context, the fact that the scrolling behavior optimizes for stopping at each item it turn (lots of whitespace, the animated fade-in) is a benefit, because I won't know anything special about one product versus another.
Also, the experience is clearly optimized for mobile. And the type of "daydream and browse" experience that this site is geared towards screams mobile use case.
- graeme 11y agoI exited the list very fast. I wanted to quickly skim over it to find products of interest, then consider the promising ones. That took far too long, so I just left.
- yoodenvranx 11y ago> That took far too long, so I just left. Yes, exactly! The only reason why I actually scrolled all the way down was to figure out how many scrolls it takes to get to the bottom. Otherwise I would have just left after the 5th item.