It's a brand name. How was I supposed to write about the company without mentioning its name? About the repetition -- Wordpress tells me there's 3011 words of

It's a brand name. How was I supposed to write about the company without mentioning its name? About the repetition -- Wordpress tells me there's 3011 words of text and image code in the article, I think a 1% hit rate for the actual company name is pretty reasonable...