It's a little head-in-the-sand to suggest that restauranteurs and club owners and whoever else are going to be doing these sorts of things "a few times". These

It's a little head-in-the-sand to suggest that restauranteurs and club owners and whoever else are going to be doing these sorts of things "a few times". These people are chefs and bartenders. They aren't Danny Meyer or something. They get one - maybe two - bites at the apple before they're done.