3 ms·

For one thing, you're conflating marketing to consumers and marketing to physicians. There is no value in patients demanding a drug because of some contentless,

For one thing, you're conflating marketing to consumers and marketing to physicians. There is no value in patients demanding a drug because of some contentless, sunshine-and-rainbows advert. The value in drug companies talking to doctors is arguable, but I think that doctors' very limited free time in general would also be more effectively spent talking to independent analysts, or reading independent comparative research. See the National Institute for Clinical Excellence in the UK, or the Cochrane Centre.

refurb 11y ago
There is no value in patients demanding a drug because of some contentless, sunshine-and-rainbows advert. Really? I've talked to a handful of physicians that think advertising to patients is actually a good thing. They've talked about patients who haven't seen a doctor in years coming in to have their cholesterol checked because they saw an ad on TV. I don't know about you, but I'd prefer it if patients were more proactive when it comes to their health, not less.