That article raises an interesting question that I've seen before. Namely: in the event where loss of life is inevitable, who does the car choose to save, and

That article raises an interesting question that I've seen before. Namely: in the event where loss of life is inevitable, who does the car choose to save, and who does it choose to kill? Pedestrians or occupants? I expect auto insurance companies will have the final decision on this one. They'll provide lower insurance rates for cars that make the correct decisions minimizing total insurance payouts (whatever those happen to be). With lower insurance costs and therefore a lower effective price, sales of that particular brand of self-driving software should increase. Competitors will then rush to do the same.