I've been told that google has intraday downloads of their doubleclick logs "on their roadmap". For me in adtech, a lot of the pain I feel in having to add mor

I've been told that google has intraday downloads of their doubleclick logs "on their roadmap". For me in adtech, a lot of the pain I feel in having to add more tagging would be reduced if google had this stuff streaming in realtime. Their lack of this functionality has fed the thirst for other tags (adobe, bluekai, etc.), since we can't build really fast behavioural reactions on their data. They've told me the solution is to use Google Analytics Premium, and upload our behavioural reaction rules into there. Just like everyone else, that is a black box, and I then have to adhere to the functionality they have built. Businesses will always ask for a custom tweak that any black box can't deliver, and that also leads to more tagging. ;) Truly open up your platforms!!! Currently it feels like a mexican stand-off, where the first company to open up loses control of their data asset, while all others win.